Let’s face it: Development Director turnover is high. Like... really high. We're talking about an average tenure of just 16-18 months. It's not just inconvenient; it disrupts donor relationships and hampers long-term fundraising. Why does this happen? What’s Driving...
MARKETING
HELP+RESOURCES
From Mundane to Memorable: Capturing Nonprofit Events
Are you tired of clicking through the same carousel of images after every fundraising event - the smiling group photo in front of the media backdrop, the shot of the dinner table settings, or the packed room shot? Me too. It's time to step out of the routine and think...
The Top Five Benefits of Good Branding
Good branding is more than the visual identity. It is the real story of your mission and it aligns all the facets of your organization. This article shares the top five reasons that having a good brand is beneficial. Tells Your Story Great branding tells your story in...
Nonprofit Marketing: Use Your “WHY” — Not Your “WHAT”
The truth is that many nonprofits aren’t comfortable marketing themselves or don’t know where to start. Many marketing tactics feel like … marketing tactics. They don’t feel genuine. If you’re struggling with jumpstarting (or restarting) your marketing or fundraising...
Should Your Nonprofit Leverage TikTok?
Unless you've been living under a rock, you're most likely aware of the phenomenon that is TikTok. But is it just a platform for trendy dances and viral challenges, or can it be a powerful tool for nonprofits seeking to boost awareness and fundraising efforts? Let's...
Budgeting for Stories: A Must-Have Marketing Strategy for Nonprofits
As we inch closer to another year, the wheels of planning and budgeting are spinning full throttle in the nonprofit sector. Amidst the number crunching and strategy plotting, there’s a golden nugget often left unexplored - the art and science of storytelling. Today,...
Don’t Fear the Restart: The Strength of Experience for Nonprofits
Recently, I was reminded of this powerful quote: "Don’t be afraid to start over again. This time you’re not starting from scratch, you’re starting from experience." Nonprofits, just like any other organization, go through cycles - periods of growth, stability, and,...
Cold Numbers to Warm Hearts: Making Data Feel Human
We all know that numbers are crucial in the world of nonprofits. They provide us with goals, they track our progress, and they illustrate the impacts we're making. But let's be real here — numbers can feel a bit, well... impersonal. When we're dealing with subjects as...
Proactive vs Reactive: A Balancing Act for Nonprofits
There's a well-known saying in the business world: "Failing to plan is planning to fail." This wisdom rings particularly true in the nonprofit sector. Two types of planning often dominate the conversation - proactive and reactive. But what exactly do these terms mean,...
12 Essential Leadership Skills for Nonprofit Executives
Before we dive into the essential leadership skills for success in the nonprofit sector, let's take a moment to acknowledge the importance of self-awareness. Recognizing our strengths and areas for growth is vital to becoming effective leaders. However, it's important...
The Art of Pulling Listeners In: Mastering the Nonprofit Storytelling Technique
As nonprofit storytellers and writers, we all know the power of a good story. A compelling narrative can change hearts, minds, and even the world. But have you ever felt like you're just pushing information at your audience instead of truly engaging them? Don't worry...
Why Video is Essential to Nonprofit Marketing & Fundraising
People support nonprofits (through donations and volunteerism) because they have an emotional connection to the cause or organization. As you market your organization (I know, “yuck.” But it’s a necessary evil.), you’ll get better results by leaning into the emotional...