Good Nonprofit Videos

Good Nonprofit Videos

There’s a lot that goes into making effective marketing and fundraising videos. The temptation is to talk about your mission and services. Which is all fine and good, but what’s your point? What, specifically, are you trying to accomplish? And who, exactly, are you...
Top Secrets for Getting Results with Video

Top Secrets for Getting Results with Video

You’ve produced a killer video with a concrete objective and directed at your target audience that connects on an emotional level. Now what? Get. It. Seen. Your videos are like a flyer. You can have the best one in the world, but you have to get it in front of your...
DIY vs PRO Video Production

DIY vs PRO Video Production

Full transparency: I want to produce videos for your organization. Not only that, I want to help with the strategy, planning and implementation. That being said, that phone of yours shoots some pretty good video and there’s a case to be made for shooting/editing your...
Protip: How Using 2 Spaces is Like Fruitcake

Protip: How Using 2 Spaces is Like Fruitcake

Every year your grandma brings a fruitcake to your holiday gathering. It’s old-fashioned, disgusting and goes largely untouched. The only people who eat it are either just being polite or are also, you know, “of that age.” But she grew up on it, she loves it and...
School Fundraising: A Mom and Marketer’s Guide

School Fundraising: A Mom and Marketer’s Guide

I’ll be honest. When my daughters were in elementary school, I did everything I could to avoid being a part of the parent teacher organization (PTO). It isn’t because I didn’t care what happened at their school. We were blessed to attend a public elementary school...